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North County's Economy Gets Refreshing Boost From Craft Brewing

Alison St John, KPBS

Thursday, August 7, 2014

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Erik Bruvold of the National University System Institute for Policy Research produced the first North County update on craft brewing. 

Bruvold said the biggest beer drinkers are in their late 20s, 30s and early 40s, and that generation has discovered a palate for “hoppier” beers. Once developed, that taste for craft beers likely will last a lifetime, he said, so it’s a trend that should carry the industry for years.

Craft beer is becoming a refreshingly strong element of North County’s economy, generating more than $270 million a year and creating 1,700 jobs, Bruvold said.