National University System Institute for Policy Research




(858) 642-8498 Get Started

SD tourism needs fatter wallets, not more 'heads in beds'

Panel looks at San Diego's economic prospects in light of plethora of low-paying tourism jobs

Roger Showley, SAN DIEGO UNION-TRIBUNE

Friday, April 27, 2012

View Article

"We've been forcused on 'heads in beds' instead of wallets on the nightstand," Bruvold said. We need to think about the quality rather than the quantity."
He said theme park attractions draw day-visitors whereas a wine-centered attraction in San Diego and Temecula, on the order of Napa Valley and Santa Barbara, would draw bigger spenders.