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SeaWorld stocks plunge after earnings fall short

Itica Milanes, ABC10 NEWS

Wednesday, August 13, 2014

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Erik Bruvold with the National University Institute for Policy Research analyzes theme park data.

"The company itself believes that there's been some impact from 'Blackfish,'" he said.

Bruvold also believes the "Blackfish" effect is not SeaWorld's only problem.

"Universal and Disney have both made in recent years billion dollar plus investments at their property to draw additional guests," he said. "If attendance continues to fall, if they continue to have negative publicity and negative brand implications from 'Blackfish,' lose corporate partners like they did with Southwest Airlines, clearly something is going to have to give."