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The South Bay's Craft Beer Boom Is Upending Assumptions

Jonah Valdez, VOICE OF SAN DIEGO

Tuesday, March 14, 2017

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Jenna Carbonell pours a beer at The Manhattan in Chula Vista.

Vince Vasquez, an economist at the National University System Institute of Policy Research, thinks the growing thirst for craft beer within the South Bay correlates with rising family incomes among Latino households. In Chula Vista, nearly 60 percent of the population is Hispanic, and the median household income is $64,576, slightly higher than county and state levels.